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Our Rebrand

South Central Human Relations Center (SCHRC) rebranded to Spero as part of a strategic effort to align its identity with its evolving mission and expand its community impact. With nearly six decades of providing compassionate, innovative mental health services, and maintaining its long-standing county partnerships, it was time to focus on expanding its reach and influence.

The rebranding reflects a shift toward greater collaboration, innovation, and a commitment to addressing pressing regional challenges, such as mental health, substance use, and housing insecurity.

our rebrand

Why Rebrand?

At Spero, formerly SCHRC, our new name reflects our commitment to growth, collaboration, and the transformative power of hope. Meaning “hope” in Latin, Spero embodies our mission to inspire and uplift individuals and communities as they navigate mental health, recovery, and resilience.

This rebranding enhances the accessibility of our comprehensive services, ensuring we are recognized as a central, approachable resource for mental health and social support. It also positions us as a modern partner, fostering stronger collaborations with local clinics, public health agencies, and housing providers to expand our community impact.

Most importantly, our new identity unifies our message, empowering us to share the story of our transformative programs and the ways they improve lives and strengthen communities.

What Will this Achieve?

community

Enhanced Community Collaboration

Rebranding helps Spero break away from its isolated reputation and encourages cross-collaboration with other organizations. This allows for a more unified response to community needs.

Regional Impact in Housing

With an increased focus on housing and homelessness initiatives, Spero aims to leverage its resources to address critical gaps and expand its impact in these areas.

holistic mental health care

Holistic Care Integration

As a Certified Community Behavioral Health Clinic (CCBHC), Spero is uniquely positioned to offer holistic care by addressing mental health, physical health, and social determinants of health together. The rebrand supports this message of comprehensive, person-centered care.

Awareness and Engagement

The refreshed identity enables Spero to tell its story effectively, raising awareness of its services and making it the go-to resource for mental health and social care in the communities it serves.

By stepping into this new identity, Spero emphasizes its vision of creating a healthier, more hopeful future for everyone it touches.

Since its founding in 1964 as a small mental health clinic, Spero has grown into a leading behavioral health organization, offering a wide range of services including individual and group therapy, psychiatry, case management, and integrated care for co-occurring mental health and substance use disorders. 

Key milestones in its rich history include:

Hotspot image
1983
The launch of intensive residential treatment at Safe Harbour.
2003
Expanded to provide Adult Rehabilitation Mental Health Services (ARMHS).
2007
Introduced the Dual Recovery Program, a pioneering approach to treating mental illness and substance use disorders together.
2011
Opened Youngdahl Living, a 16-unit supportive housing facility addressing housing barriers for vulnerable adults.
2021
Becoming a Certified Community Behavioral Health Clinics (CCBHC).
Hotspot image
1983
The launch of intensive residential treatment at Safe Harbour.
2003
Expanded to provide Adult Rehabilitation Mental Health Services (ARMHS).
2007
Introduced the Dual Recovery Program, a pioneering approach to treating mental illness and substance use disorders together.
2011
Opened Youngdahl Living, a 16-unit supportive housing facility addressing housing barriers for vulnerable adults.
2021
Becoming a Certified Community Behavioral Health Clinics (CCBHC).

“Spero isn’t just a name—it’s a reflection of our mission to inspire hope and empower change,” said Michele Merxbauer.

“Our goal is to ensure that individuals feel supported and empowered to seek help before their challenges escalate. We’re here to meet them where they are and provide the resources they need to thrive.”