Our Rebrand
South Central Human Relations Center (SCHRC) rebranded to Spero as part of a strategic effort to align its identity with its evolving mission and expand its community impact. With nearly six decades of providing compassionate, innovative mental health services, and maintaining its long-standing county partnerships, it was time to focus on expanding its reach and influence.
The rebranding reflects a shift toward greater collaboration, innovation, and a commitment to addressing pressing regional challenges, such as mental health, substance use, and housing insecurity.
Why Rebrand?
At Spero, formerly SCHRC, our new name reflects our commitment to growth, collaboration, and the transformative power of hope. Meaning “hope” in Latin, Spero embodies our mission to inspire and uplift individuals and communities as they navigate mental health, recovery, and resilience.
This rebranding enhances the accessibility of our comprehensive services, ensuring we are recognized as a central, approachable resource for mental health and social support. It also positions us as a modern partner, fostering stronger collaborations with local clinics, public health agencies, and housing providers to expand our community impact.
Most importantly, our new identity unifies our message, empowering us to share the story of our transformative programs and the ways they improve lives and strengthen communities.
What Will this Achieve?
Enhanced Community Collaboration
Rebranding helps Spero break away from its isolated reputation and encourages cross-collaboration with other organizations. This allows for a more unified response to community needs.
Regional Impact in Housing
With an increased focus on housing and homelessness initiatives, Spero aims to leverage its resources to address critical gaps and expand its impact in these areas.
Holistic Care Integration
As a Certified Community Behavioral Health Clinic (CCBHC), Spero is uniquely positioned to offer holistic care by addressing mental health, physical health, and social determinants of health together. The rebrand supports this message of comprehensive, person-centered care.
Awareness and Engagement
The refreshed identity enables Spero to tell its story effectively, raising awareness of its services and making it the go-to resource for mental health and social care in the communities it serves.